Visionary vendors are frequently privately held companies and acquisition targets for larger, established companies. The likelihood of acquisition often reduces the risks associated with installing their systems.
Niche Players Vendors in the Niche Players quadrant are often narrowly focused on specific market or vertical segments. This quadrant may also include vendors that are adapting their existing products to enter the market under consideration, or larger vendors having difficulty developing and executing on their vision.
Gartner Critical Capabilities complement Magic Quadrant analysis to offer deeper insight into the products and services offered by multiple vendors by a comparative analysis that scores competing products or services against a set of critical differentiators identified by Gartner. It has been pointed out that the criteria for the Magic Quadrant cater more towards investors and large vendors than towards buyers. Ī source of criticism is the lack of disclosure on the vendor's component scores and the lack of transparency in Gartner's methodology used to derive the vendor's position on the MQ map.
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